“We have worked with New Media since 2006 to assist us with brand designs, graphic designs, product brochures and much more. Behind the scenes, the New Media team has become a crucial part of the At Life Products family to support our business to grow year by year. We can honestly say that the team at New Media always go out of their way to help and even when needed to deliver on short notice deadlines with a smile. They are always open to discussion on what our company wants to achieve to align the designs with our vision and goals. They are also experts in knowing the trend in the branding market and offer their skills and commitment to give us the best advice on our brands. If changes need to be made they are very patient and have a quick turnaround time to deliver what is requested.
We have always been able to trust New Media with what they do best and to give an honest opinion when needed. We value their professional help and the long-standing relationship we have with the team!“
Products Team, At Life
THE CLIENT
At Life Products (Pty) Ltd was established in 2006 focusing on sales and marketing of sport supplements. The company soon expanded into dietary and health supplements including multi-micronutrient supplements for infants over the age of 6 months, children, adults, pregnant and lactating women. Foods for special dietary use were developed targeting blood cholesterol and heart disease risk reduction.
They source products from DSM Nutritional Products South Africa (Pty) Ltd, a global and world leader in the production and manufacturing of nutritional ingredients particularly vitamins and specialty nutritional ingredients. Backward integrated, DSM manufactures these vitamins in various industrial sites, delivering them to South Africa for premixing at the Isando plant in Gauteng, according to specific formulations. The premixes are then sent to Technikon Laboratories (Pty) Ltd for conversion into tablets, capsules and sachets according to GMP processes and procedures.
PLANNING
At Life Products sells and distributes to the South African Government, retailers and healthcare professionals. The business has a long tradition as a pioneer in the discovery of new products, new formulations and attractive applications for all industrial segments. Quality and safety via “Innovation based on Science” products are developed, formulated and launched after extensive local and global research demonstrating products to promote health and wellbeing. Each batch of our Mi-Training and Recovery products are tested by Informed-Sport and listed on their website (www.informed-sport.com). Our Mi-Heart products are endorsed by the GI Foundation (www.gifoundation.com)
PLANNING
THE PROJECT
PACKAGE DESIGN
Creating breautiful packaging design for the At Life brand for example Pepto Pro, Pepto Sport, GlucaChol-22 and Mi-Vitamin.
COLOUR PALETTE
Select colour range that represents each product as their own. Each product range has its own unique styling but the product variations all tie in with one another for easy brand awarness.
THE RESULTS
POST CREATION
Creating imagery that showcases and explains the products. Along with creating any required artwork to support the product range.
