THE CLIENT
NOT ALL NUTS WERE CREATED EQUAL
Despite their superior nutritional and health benefits, macadamias haven’t shared the same spotlight compared to the likes of peanuts, almonds and cashews. Up until now, macadamia’s unique climate growth requirements and complex supply chain has left them vulnerable to exponential price increases.
Through HOM personal relationships with select local African farmers, we are able to source the finest macadamia nuts at the best price. Their nuts are delivered straight from the farm, and the products are made and packaged a short drive away to ensure freshness. With this simplified, straight-from-farmer supply chain HOM can create macadamia-based products at a scale and quality not possible until now.
macadamianoun /ˌmakəˈdeɪmɪə/
1. an Australian rainforest tree with slender, glossy evergreen leaves and globular edible nuts.
the edible nut of the macadamia tree.noun: macadamia nut; plural noun: macadamia nuts
THE PROJECT
PACKAGE DESIGN
Creating easy to see and understand designs that catches the eye of the consumer. A unique brand design.
COLOUR PALETTE
Selection of colours to represent variation but also work great with glossy packaging.
CONCEPTS & LAYOUT
REGION BASED
Make adjustments to packaging so that it corosponds with the countries product laws as HOM sells in Canada, United Kingdom, United States and in South Africa.
CONCEPTS & LAYOUT
THE FINAL PRODUCT
After careful consideration and collaboration between HOM and NMD the final product was chosen and is being used worldwide as the HOM standard. Any future products are also being designed by NMD.